Can influence
Relevance
How closely your profile matches the search. We review your categories, services, and business details for accuracy and completeness.
Local search for home-service businesses
Help customers find you.
Make the next step clear.
We review your local presence, show you the evidence, and carry out the changes you approve. If your website needs more work, Backbrief handles that as a separate project, from preview to handoff.
HVAC / Roofing / Plumbing / Electrical / Pest control / Landscaping. Serving the Charleston metro and South Carolina.
Sample visibility report
Illustrative onlyHow visible is “AC repair”?
Example service area · 25 search locations
Schematic streets · Invented rankings · Not a client scan
Search position at each point
- 1–3
- 4–10
- 11–20
- 20+
Outlined center: example business. 20+: outside the first 20 results.
What we would investigate
This sample shows stronger positions near the business. We would compare the weaker areas with profile details and nearby competitors before recommending work.
Start with a free grid scan and a short summary. We agree on any further work before it begins.
The client workflow
Know what we found.
Choose what we change.
From the first inquiry to the final report, you can see the evidence, the agreed work, and the checks behind it.
Your approval comes first.
We ask for permission for specific changes. A scan request does not authorize account access or paid work.
Tell us about your business
We confirm your location, services, goals, and business facts. Before profile work, we check eligibility and the access needed for the agreed changes.
You receive: Confirmed facts and scope
Review your starting point
We record dated evidence from your profile, business details, and path to a quote request. A grid scan shows visibility for the agreed keyword and area.
You receive: Baseline evidence
Approve the work
You receive priorities with a reason for each recommendation. We agree on scope and price, then ask for written approval before changing your profile, website, or accounts.
You receive: Your written approval
Make changes and check them
We carry out the approved work, check the result, and record anything that still needs attention. A larger website project follows Backbrief’s separate preview and approval process.
You receive: Work log and QA findings
Review the results together
We recheck the agreed items on the schedule in your scope. Your report covers what changed, what stayed the same, setbacks, and the next decision.
You receive: Report and next steps
The reality
You can improve your presence. Google decides the ranking.
Google describes relevance, distance, and prominence as the main local ranking factors. We review your business against that framework.
Can influence
Prominence
How well-known your business is. Google considers information including links and reviews. You can work on your presence, but you cannot set the ranking.
Location-based
Distance
How far your business is from the searcher. Results vary by location, so we use a grid to see more than the view from your office.
Read Google's guidance on local ranking. We use your scan to discuss priorities, without promising a position.
What we review
Work starts with the gaps in your business.
These are areas we may review in a paid audit. Your findings and agreed scope determine the work we recommend.
GBP category and completeness
We review categories, services, hours, and business details for accuracy. Changes reflect the business you actually run.
Reviews, count and velocity
We help you respond to reviews consistently and honestly. We do not request reviews for you.
NAP citations
We check your business name, address, and phone across relevant directories and identify inconsistencies.
On-site local relevance
We review whether your pages explain your services, service area, and how customers can contact you.
Local links
We look for relevant opportunities with suppliers, associations, and local publications. A link or placement is not guaranteed.
Listing concerns
We document suspected listing issues for review. Google decides whether to act on a report; removal and ranking changes are not guaranteed.
TOP local-presence services
Start with a scan. Decide on the next step.
Understand the work
Local-presence audit
From $500. The free grid scan is a preview. The paid audit adds the checks and plan below.
- Full geo-grid scan of your service area
- Google Business Profile review
- Citation and review-profile check
- Review of potential listing issues
- A one-page plan, priced and prioritized
Yours to keep either way. Hand it to another agency if you want, the findings don’t change.
Carry out the plan
Ongoing local-presence work
From $750/mo. Scope and terms agreed before work begins.
- Approved profile, business-detail, and quote-path changes
- Review-ask support only if included in your paid scope
- Citation cleanup where agreed; provider costs approved first
- Documented listing concerns for review
- Monthly re-scan and a plain-language progress note
Timing and results depend on your starting point, competition, and Google. We review progress without promising a ranking.
Start with the free scan
No charge for the preview. Paid work needs your approval.
Website delivery through Backbrief
Give customers a clear way to ask for a quote.
If your website needs a new one-page site or a home-page refresh, we can discuss a separate Backbrief project. You review the page and its QA findings before approving it.
TOP handles the agreed local-presence work. Backbrief handles the website build under its own scope and agreement. You can choose either service on its own.
Confirm the page and facts
Choose a new one-page site or a home-page refresh. Confirm your services, photos, and the phone or email customers should use.
Review a private preview
See the page before deciding. Backbrief checks the draft and shares the findings, then works through your consolidated revision list.
Check the revised page
Backbrief reviews design, search basics, factual claims, and the contact path. Findings and any limits stay visible for your review.
Approve, then hand off
You approve the final page before payment. After confirmed payment, Backbrief delivers the files or publishes with permission, checks the live page, and closes out access.
Backbrief uses Site Check as part of its review. Your project receives its own findings; a review does not certify rankings, Google profile eligibility, or business results.
Evidence and accountability
Clear findings, with their limits.
We show what we observed, when we checked it, and what we could not verify. You decide the next step with that information.
We do not guarantee a specific ranking or visibility across your entire service area.
We cannot promise that Google will remove a reported listing or that a removal will improve your position.
We never use invented testimonials, client results, or competitor figures as proof.
How we work
Agree on scope and terms before work begins, including what needs your approval.
Explain the sources, dates, and limits of the findings in your report.
Check the approved changes and recheck the agreed items, with progress, setbacks, and open questions in your report.
Request a free grid scan
See your starting point.
Tell us about your business and the service you want customers to find. The free preview includes a grid scan and a short summary. A full audit and any follow-on work are separate paid services.
Request the free grid scan
Email Charles Ashe with your business name, your city or service area, and the service you want customers to find. Website and phone are optional.
Open a grid scan request emailThis opens a draft in your email app. Nothing is sent until you review it and press Send.
Ask about a website
Email Charles Ashe with your business name, your current website if you have one, and what you want customers to do there. We will discuss the Backbrief scope with you before work starts.
Open a website inquiry emailThis opens a draft in your email app. Nothing is sent until you review it and press Send.
You can also write to charles@topofthepack.com. Please do not include passwords or customer records. See the privacy notice for how we handle email.